What might Robert Redford, Madonna, Stephen Hawking, Michael Jordan, Queen Elizabeth and Weird Al Yankovich stir up these days on SexEsteem.com? Much heavy breathing as they and other candidates vie for recognition as this millennium's hottest heart throbs in a contest held by Donald Etkes, Ph.D.--the "Dr. Don" of radio and TV.
Visitors to the web site are asked by the UCLA-trained sex and relationship therapist for nominees "whose charms are also more than skin deep" in a study to redefine sexiness. Cash and other prizes await talent scouts who propose potential winners. No purchase is necessary to enter.
Dr. Etkes, whose practice extends to Hollywood's beautiful people, has explored other facets of sexual charisma for evidence that power, courage, compassion and intellect can fire up the libido. "Going public at being well endowed has become a sexual signature that is often misspelled," he said.
When honestly applied, a litmus test for sexiness could also value a zest for life, a respect for other's needs and a charitable nature, he added. "Let's not veto your loved one or our superstars, but also respect what might seem kinky to some . . . votes already cast for Albert Einstein and Helen Keller, for example."
The contest created by Dr. Etkes, author of the best seller, Loving with Passion, will be judged "to help get our sexual priorities straight." Celebrities such as Nicole Kidman and Tom Cruise might seem to lead the pack, but our open-eyed survey could well turn the tables on old assumptions he said.
Details on simple entry procedures and prizes appear on SexEsteem.com.